HARRY CANE
The youth represents billions of € & $ in disposable, brand oriented income.
Any successful company has positioned itself in the area of products for children and young people.
The company has spent a fortune to become known and to prevail in the market.
The own brand is holy.
The brand goes into battle against other trademarks and nonames and against quite similar products.
In this battle against others, there are allys too!
Those who do not market the same products, but have a complement interest:
THE MUTUAL PRODUCT OVERLAPPING TRADEMARK!
Out of an existing range of products and distribution channels new possibilities are born through the mutual brand.
The consequence: The target group finds
in the breaktime shop as well as in the supermarket those healthy and delicious HARRY CANE milk-, choc-, beverage- grain- and bakery products,
in the department store those trendy HARRY CANE foot and outer gear,
in the sports and bike shop those stylish HARRY CANE bikes, boards and other entertainment products,
in the stationary shop the reasonable HARRY CANE equipment needed and liked for school
and so on.
The result: An easy penetration parallel to the existing range of products supported by a product overlapping brand.
